Lucy Choi London marks the start of the next generation of luxury footwear. Our new shoe label benefits from Lucy's family shoe dynasty and the founders' combined wealth of over 30 years experience in the shoe and luxury brand industry. With our unique heritage, design expertise and passion for shoes we have come together to create this innovative new brand.
Lucy Choi London aims to bring designer shoes for every occasion to the consumer at an affordable price point, without compromising on design, craftmanship and comfort.
Shoes for every occasion and mood, from red carpet glamour to the poolside of St Tropez, our label caters for all tastes and attitudes, from rock stars to royalty, hence the ethos behind the label ‘Rock & Royal’.
Customers can relax knowing that the collection has been designed by women who know how a shoe needs to look, act and feel, where style and comfort are paramount. Lucy Choi London is a boutique label which complements and mixes expertly with a woman’s luxury and high street wardrobe.
Shopping for the perfect shoe no longer means scouring the high street or the luxury and online market places to find the perfect shoe. Lucy Choi London has done your thinking for you. The range is categorised into different sections for your wardrobe requirements; for day, evening, weekend, holiday and more glamorous events such as weddings and parties providing gorgeous shoes for every eventuality.
Lucy Choi London is a dependable British brand which encompasses luxury, style, on trend fashion and affordability. Shoes which we ourselves love wearing and hope you enjoy wearing too!
Lots of love,
The Lucy Choi London Team x